Compare two labels.See which is simpler.

Additives, sugar names and a plain-English verdict side by side

Add names or nutrition per 100g (optional)
Per 100gLabel ALabel B
Energy (kcal)
Fat (g)
Saturates (g)
Carbohydrate (g)
Sugars (g)
Fibre (g)
Protein (g)
Salt (g)

Use the per 100g column of each label, in kcal and grams. Salt, not sodium. Leave a row empty to skip it.

Free and instant. Lists are read in your browser and not stored.

How the comparison reads two labels

Each list is read the same way, so the two columns can be set side by side fairly.

Split

The list is cut at commas, semicolons, colons and brackets. Percentages, allergy advice and “contains” lines are left out, and an ingredient with a bracket group counts once.

Match

Each ingredient is compared with common additive names and E-number ranges, the same eleven families the additive scanner uses.

Count

Processing signals are sweeteners, emulsifiers, thickeners, colours, flavours, reworked ingredients and industrial sugars such as glucose syrup. Additives are matches to any of the ten additive families. Sugar names are listed on their own.

Compare

The label with fewer processing signals reads simpler. If those tie, fewer additives decides, then a shorter list. A gap of one ingredient alone is called equal.

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Paste two lists and see the verdict in a second.

Nutrition per 100g, side by side

Serving sizes differ from one pack to the next, so a per serving column can mislead when you compare two products. The per 100g column puts both on the same footing. Enter those values under the optional fields and the comparison lists what is lower in each product and shows the UK front-of-pack band for fat, saturates, sugars and salt.

Frequently asked questions

What does “simpler” mean here?

Simpler means fewer processing signals first, then fewer additives, then a shorter ingredient list. It describes the ingredient list as written, not the food as a whole.

Does a simpler list mean a healthier food?

Not by itself. The comparison reads ingredient lists only. It does not measure portion size or how a food fits your diet, so add the per 100g values to see energy, fat, sugars and salt side by side.

Are the lists I paste saved or sent anywhere?

No. Both lists are read in your browser. A share link carries them inside the link after the # sign, which a browser does not send to the site when it opens the page. Anyone you send the link to can read the lists inside it.

How does the share link work?

After a comparison, copy the link under the card. Opening it fills in the same lists, names and values and shows the same comparison.

Can I compare nutrition only?

Yes. Leave both ingredient lists empty, open the optional fields and enter the per 100g values for both labels.

Why are bands shown for only some nutrients?

The UK front-of-pack scheme sets low and high levels per 100g for fat, saturates, sugars and salt, so the comparison shows a band for those four.

Why was an ingredient not highlighted?

The comparison matches common additive names and E-number ranges. Whole foods, spices and less common ingredients stay unmarked, so an unmarked item is simply not on the list of additive names.

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